IG TV is a brand new part of the Instagram platform that allows long form, vertical to be used to cmmunicate with fans and clients. The app is designed to work with the natural way we hold our phones (up and down) giving us a brand new perspective on traditional video content that we have to tip to view at full screen on our phones.
In this post, I have included a number of tutorial videos to teach you how to use this platform as a photographer (or entreprenuer) starting off with an overview of the platform AND my Top Five Ways of Using IG TV as a photographer:
What are bots? [0:40]
5.) Answer FAQ without lifting a finger (or being present) [1:47]
4.) Quizes to decide what time of day to do a shoot/what to wear/what wall collection will suit their home the best/etc [3:48]
3.) On live broadcasts as you’re educating clients [7:00]
2.) To give behind the scenes of a photo shoot or an extended look (think extra senior photos or detail shots from a wedding) [9:05]
1.) Deliever freebies like your planning guide, wardrobe guide, wall collection guide, pricing sheets, etc [14:20]
Bonus: You can also use these when running FB ads [15:34]
PUBLISHING TO IG TV FROM A DESKTOP
This is as simple as going to instagram.com, clicking over to your profile, scrolling down to the middle button marked IG TV and then following the prompts to upload your video, thumbnail, title and caption.
WHAT’S WORKING ON IG TV RIGHT NOW: Current Trends with IG TV
Wondering what’s currently working to get more views? Here’s the trends I’ve been studying that seem to be doing well right now:
HOW TO EDIT VIDEOS USING iMovie FOR IG TV
This is a quick tutorial highlighting some of the things you can do with iMovie to edit videos for IG TV + how to make your videos vertical.
HOW TO EDIT VIDEOS USING InShot FOR IG TV
This is a quick tutorial highlighting some of the things you can do with InShot to edit videos for IG TV right on your phone.
Have questions about IG TV and how to use it as a photographer (or entreprenuer)?? Hit up the comments and I’ll do my best to make a video or live broadcast for you!