How often should photographers be posting on Instagram?
There are two main factors in determining this for each individual photographer: When are your fans available and how often do they want to hear from you?
Studying your fanbase is essential to determining when and how often to post on Instagram. We know the algorithm ranks your posts based on how much engagement you get and how quickly, so we know you need to post when fans are active. So who is your main client and what does their daily schedule look like? Once you have the figured out, you then need to know how much they want to see from you. Once a day? Twice a day? This is where testing comes in.
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