Using Video On Instagram (And Why It’s So Important)

Do you know why using video on Instagram is so important?

Instagram operates under algorithms that weigh your engagement rate with other relevant factors to determine how valuable your content is, which it then uses to determine how many people to show your content to, in what order, and where in the feed.

The algorithm for Instagram values video way more than photo posts (think about it: people can easily digest a photo while scrolling and just keep going, but they have to stop and actively watch a video before they decide if they want to keep watching, so it ranks higher)

So how do you as a photographer use video strategically and effectively on Instagram?

Have questions on using Instagram in your author marketing plan? Hit up the comments below!

Stay inspired,

-K.M.

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